Comments on: THE PUNCH: A Flawrishing Website http://techtrendsng.com/the-punch-a-flawrishing-website/ ...e-mpowering Nigerians through ICT Wed, 10 Mar 2010 11:32:25 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Kenneth Omeruo http://techtrendsng.com/the-punch-a-flawrishing-website/comment-page-1/#comment-205 Kenneth Omeruo Tue, 08 Dec 2009 10:26:12 +0000 http://techtrendsng.com/?p=259#comment-205 Am happy PUNCH has finally listened and followed our advice here.They have opened up their website for the public to read and enjoy.They were almost loosing it...the online battle! Am happy PUNCH has finally listened and followed our advice here.They have opened up their website for the public to read and enjoy.They were almost loosing it…the online battle!

]]> By: John Taylor http://techtrendsng.com/the-punch-a-flawrishing-website/comment-page-1/#comment-185 John Taylor Sat, 07 Nov 2009 17:05:15 +0000 http://techtrendsng.com/?p=259#comment-185 What an excellent blog, I've added your feed to my RSS reader. :-) What an excellent blog, I’ve added your feed to my RSS reader. :-)

]]> By: Femi Malomo http://techtrendsng.com/the-punch-a-flawrishing-website/comment-page-1/#comment-22 Femi Malomo Tue, 08 Sep 2009 23:47:14 +0000 http://techtrendsng.com/?p=259#comment-22 Very true Very true

]]> By: Kenneth Omeruo http://techtrendsng.com/the-punch-a-flawrishing-website/comment-page-1/#comment-14 Kenneth Omeruo Tue, 01 Sep 2009 10:31:13 +0000 http://techtrendsng.com/?p=259#comment-14 Mr. Femi, That’s a good observation you have made. Reading this piece about the flaw on PUNCH’s website quickly brought to my mind the issue of the introduction of a subscription fee for online readers and how successful this idea will be. The idea, for a brand that is a leader offline looks great but looking at it from an expert view as an Internet Marketing Consultant, the idea is most likely not going to flourish. There is this basic fact about building businesses online they need to understand, you don’t approach online business with the same strategies that work offline. Branding online is quite different from branding offline and more importantly being a market leader offline in any niche doesn’t automatically make the same business a leader online. The two media- online and offline should be approached differently. To maximize the potentials of the Internet, two approaches to the Internet should be considered; you either approach the Internet as a Medium or as a Business depending on the type of product or service you offer. Also note that the Interactive nature of the Internet has also made it possible for such ideas not to strive, readers dictate what they want online and they have a wide range of options to choose from. I am quite sure that the traffic (number of people visiting PUNCH website) has reduced drastically following the introduction of a subscription fee and also the flaw as the article pointed out. What was Alexa.com ranking of the site before and after the fee has been introduced? Its obvious that most unique visitors to the website have drifted to other newspaper websites where they don’t have to pay online subscription. It is traffic that adds value to a website, smart advertisers will always ask for statistics of unique visitors to a website before they will advertise on the portal. A business model that works is giving out free content and then selling advertisement with the traffic, simple! Ask big businesses like Google, they offer free stuffs to attract users and then sell advertisement. And online news is free, except you are offering other specialized services or back-end products. An entirely different business model should be fashioned to strategically position PUNCH online, sincerely their success story offline has nothing to do with this except the fact that they have the money to implement projects faster, which online business demands (get there first and rule). Hey! For online game, the rules are different-the e-branding strategies! Mr. Femi, That’s a good observation you have made. Reading this piece about the flaw on PUNCH’s website quickly brought to my mind the issue of the introduction of a subscription fee for online readers and how successful this idea will be.

The idea, for a brand that is a leader offline looks great but looking at it from an expert view as an Internet Marketing Consultant, the idea is most likely not going to flourish.

There is this basic fact about building businesses online they need to understand, you don’t approach online business with the same strategies that work offline.

Branding online is quite different from branding offline and more importantly being a market leader offline in any niche doesn’t automatically make the same business a leader online.

The two media- online and offline should be approached differently. To maximize the potentials of the Internet, two approaches to the Internet should be considered; you either approach the Internet as a Medium or as a Business depending on the type of product or service you offer. Also note that the Interactive nature of the Internet has also made it possible for such ideas not to strive, readers dictate what they want online and they have a wide range of options to choose from.

I am quite sure that the traffic (number of people visiting PUNCH website) has reduced drastically following the introduction of a subscription fee and also the flaw as the article pointed out. What was Alexa.com ranking of the site before and after the fee has been introduced?

Its obvious that most unique visitors to the website have drifted to other newspaper websites where they don’t have to pay online subscription. It is traffic that adds value to a website, smart advertisers will always ask for statistics of unique visitors to a website before they will advertise on the portal.

A business model that works is giving out free content and then selling advertisement with the traffic, simple! Ask big businesses like Google, they offer free stuffs to attract users and then sell advertisement. And online news is free, except you are offering other specialized services or back-end products.

An entirely different business model should be fashioned to strategically position PUNCH online, sincerely their success story offline has nothing to do with this except the fact that they have the money to implement projects faster, which online business demands (get there first and rule).
Hey! For online game, the rules are different-the e-branding strategies!

]]>