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17 Unbeatable Laws of Internet Marketing-Part 1
Written By: Kenneth Omeruo
The Internet is a marketing tool which when fully maximized will help you sell your product or service profitably while building your Brand online. This is made possible by leveraging the high interactivity the Internet offers. The process of In...
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Unveiling the Soft-side of Business-Part 2
Written By: Tony Ajah
The Connection We have learned that customers do business in pursuit of the emotional experience they seek. They return to the same businesses and become loyal to the brands because of the way these businesses and brands make them feel. And when c...
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Unveiling the Soft-Side of Business Part 1
Written By: Tony Ajah
At a first glance, many businesses in Nigeria have all it takes to hit it big in business locally and internationally. Of course, we are good business people with sound business acumen and savvy. I know that you will agree with me. Ironically, c...
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e-Merging Media: Challenges for Traditional Media in Nigeria
Written By: Kenneth Omeruo
Has the Internet come to replace the traditional mainstream media? This is a question I believe you have asked at one point or the other, which you are about to find the answer. The truth is media has evolved over the years with technological advance...
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Beyond Search: Google Solution for Nigerian Businesses-Part 2
Written By: Kenneth Omeruo
Google AdWords Google AdWords is a global advertising program that enables advertisers to reach the people who are interested in their products or services. Advertisers use automated tools, often with little or no assistance from google, to create...
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ICT, Leadership and National Development
Written By: Dr. Jimson Olufuye
There is an instinct in man that propels change. The change can either be positive or negative. However, there is no one that wants to be a loser; rather everyone wants to be a winner. Therefore, the inherent virtue of man is for a positive change fo...
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Beyond Search: Google Solution for Nigerian Businesses-Part 1
Written By: Kenneth Omeruo
Google being the largest search engine is more than a search engine. It is the most successful online business for now (www.wired.com). Majority of people use Google only for search without knowing other applications that can help their businesses an...
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Mobile Money: What African Banks need to Know (1)
Written By: Emmanuel Okoegwale
Mobile phones can enable Banks and their existing and new customers to interact remotely in a trusted way through local retail outlets like the super markets, Gas stations, lottery points, post offices and even airtime dealers. Banks lean towards ...
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