Here is the link -

http://www.sunnewsonline.com/webpages/features/arts/2009/aug/11/arts-11-08-2009-001.htm

Many people around the world make use of the Internet for diverse reasons. While many use it positively to obtain information, entertainment or relay messages, others use it negatively to defraud or misinform their victims.

But beyond these, the internet can also serve as a platform for wealth creation. Kenneth N. Omeruo in his book; How to create Unlimited Internet Wealth offers his readers a wide range of opportunities on how to generate legitimate income through on-line business.
The author, who writes from experience as a successful on-line businessman, also allays people’s fear about the internet.

He concludes that the world wide web does not only exist for fraudsters or cheats, but can be used effectively to produce genuine wealth.

In ten different chapters, loaded with invaluable information, Omeruo exposes vital secrets about how to create global wealth without necessary leaving one’s domain. In the first chapter entitled How to start an online business, the author introduces the reader to the world of the Internet and its many opportunities.

He teaches that on-line business begins with well-applied strategy called Internet Marketing and that one can maximize the potentials of the Internet if one looks at it as a marketing tool through which one can reach and obtain a feedback from a large number of people within a very short time.

The reader also learns here that no special skill or qualification is required to start and that it requires little or no start-up capital. All that is needed is for the operator to search for people who want their problem solved.

The second chapter gives highlights on the basic principles for a successful on-line business. It establishes the fact that one does not have to create a product before looking for who to buy it on the internet. A most effective channel is to use on-line forums and discussions boards to know what people really want and provide the needed solutions/answers through one’s product or service.

In chapter three, there are enough information on how internet marketing strategies can lead the operator to success. The first strategy is to learn the art of presenting one’s customers (prospects) and make them know what they stand to gain from the business. This can be done either through messages/advertisements ot through in-bound marketing which forces the customer to beg for the products/services with their money. On attaining this, the author cautions that the operator must deliver promises as at when due and build credibility and trust.

The reader learns in chapter four how to design and make money from one’s website. The author teaches on how to choose and register one’s domain, how to build one’s website and to drive people towards it. Aside listing a number of relevant websites which could be of help, the author also highlighs ways of making money from one’s website. These include; sales of one’s product/services, using google adverts, placing advertisements from other businesses on one’s website and doing joint venture deals.

While Chapter five lists many advantages of on-line affliate marketing, Chapter six in the same vein focuses on how to generate income through joint venture. The author in both chapters explains the gains of teamwork in on-line business, noting that joint venture leads to increased sales and popularity of one’s product/service.
The seventh chapter reminds that ideas rule the internet and that every idea has the potential of creating wealth. As such, the author urges readers to learn from other people who have recorded successes through on-line business.

Readers are agin reminded that online business provides unlimited opportunities towards attaining financial success. Hence the author urges prospective operators to identify the products/services that they have flair for and offer such to prospective netpreneurs.
In the nineth and tenth chapters, the author offers solutions to operators who wish to make r receive payments fot their on-line businesses.

According to him, more revenue can be earned right here in Nigeria through on-line businesses. He also lectures that contrary to existing belief, it is still possible for netpreneurs from Nigeria to use major payment solutions on-line, despite the internet fraud that is associated with some ‘bag eggs’ popularly known as yahoo boys.

Meanwhile, the last chapter provides a wide range of sites from which every operator can build and improve stheir on-line businesses. Armed with many useful information, data and references, the book essientially provides an antidote to the prevailing internet fraud in this part of the world. It teaches many of Nigerian youths how to do legitimate business and earn money through the same medium which others use to defraud the people.

With very few topographical errors and a good print quality, the book no doubt would make many Nigerians, and indeed people from other parts of the world, embrace alternative ways of creating wealth rather than waiting for jobs or resorting to such infamous acts as stealing, abduction, armed robbery and advanced free fraud better known in Nigeria as 419.

Kenneth Nduka Omeruo is an Internet Marketing Consultant. He is also a syndicated columnist, a professional business speaker and trainer. He has through his seminars, consulting and articles both on the Internet and on national newspapers like Daily Independent, Daily Sun, The Punch, helped individuals and organizations start and grow successful online businesses. He is a member of International Institute for Global Leadership, Asheville, USA.